Research and Insights That Improve the Human Experience
We use 90+ years of survey research experience to help organizations study and solve the world's most pressing issues and deliver insights leaders can trust.
How can we help you?
Custom Survey Research
Whatever you want to understand, we design the most accurate and actionable solution.
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Global Research
Use the Gallup World Poll to make informed and impactful decisions on a global scale.
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U.S. Research
Use the Gallup Panel™ to study the thoughts and behaviors of any segment of Americans.
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Our public and private sector partners rely on our research and polling solutions to solve their toughest challenges — no matter the issue, audience or location.
- Trusted Data. Unmatched Standards.
We apply the highest research and ethical standards to deliver objective, reliable data — built for decision-making and trusted worldwide.
- Global Reach. Local Precision.
From the hardest-to-reach regions around the world to specific U.S. communities, we capture every voice with cultural sensitivity and rigorous methodologies.
- Custom Solutions. Meaningful Insights.
We tailor research approaches to client needs, using innovative methods and advanced analytics to deliver insights that drive real results.
- Decades of Data. Insights That Define the Future.
We use the world’s richest global dataset and nearly a century of unbiased, trusted U.S. public opinion research to reveal trends that anticipate what’s next.
How We Help Clients:
Custom Research, Designed to Make a Difference
We collaborate to create research projects tailored to your questions, your audience and your goals.
Global Research to Guide Your Strategy
Leaders all around the globe trust the Gallup World Poll to inform smarter, data-based decisions.
U.S. Research on What Matters to Americans
Our nationally representative studies track how Americans live, work and think — offering unmatched insights into U.S. society and trends.
Record Party Divide 10 Years After Same-Sex Marriage Ruling
Racial Divide on Policing Narrows 5 Years After Floyd Death
Strategic Communications to Amplify Your Brand
Our end-to-end strategic communications solutions ensure your research makes headlines.
From earning top-tier media coverage to sharing the stage at prestigious convenings and other events, we can help bring your data-driven thought leadership to your most important audiences.
Our advisory and consultative services include:
- public and media relations
- holistic communications plans
- stakeholder mapping and coalition building
- convenings and events (in-person and virtual)
- research launches
Measuring the Will of the World
In 1935, our founder, Dr. George Gallup, set out to measure the will of the people. We’ve been listening ever since.
Today, we continue that mission: by discovering what people think, feel and believe, and helping leaders turn those insights into meaningful change.
Organizations across sectors rely on our research to:
- measure human development progress
- track official statistics on global issues
- inform evidence-based policymaking
- establish thought leadership and brand visibility
- better understand their customers and constituents
In every project and partnership, we carry forward our founder's vision: to amplify the voice of the people and improve lives around the world.
90+ Years of Gallup Research, at Your Fingertips
Subscribe to the Gallup Analytics platform and gain access to two decades of Gallup World Poll data and nearly a century of U.S. public opinion data.
We're Here to Listen
Join leading organizations that work with us to discover meaningful insights and drive global change.